Bayside Eight – Blue Marlin Cabin
Graphic Design / Web Design / Marketing Consulting
The client
The Blue Marlin Bayside Eight offers you the very best in Drummond Island vacation rentals, allowing you to enjoy all the majestic beauty of Michigan’s Upper Peninsula in style and comfort. Featuring kayaks, tennis, volleyball, swimming and a whole lot more! There is something for everyone to enjoy when you experience Drummond Islands majestic beauty, and staying at the Blue Marlin puts you in the heart of it all!
Our approach
Our work centered around meeting and surpassing this client’s primary goal: increase in the number of new visitors and longer and more frequent stays from their currently existing clients. The most important selling point that we communicated was the how many exciting outdoor activities and beautiful locations awaited new and returning guests when they selected the Blue Marlin as their vacation destination. The new site was an enormous triumph, paying for itself in under three months by bringing in a flood of new guests; this inflow of business exceeded the client’s wildest expectations!